Professional Background
Feb 2024 - Present
Senior Growth Marketing Manager
Bay Leaf Digital
Remote
• Led the development and execution of full-funnel growth strategies across paid media, SEO, email marketing, and content — driving measurable pipeline growth for B2B SaaS clients.
• Built buyer personas through customer feedback, market research, and sales insights to inform targeting and segmentation.
• Led product marketing for new feature launches including GTM strategy, messaging alignment, and enablement tools.
• Planned and managed a multi-phase website redesign projects focused on UX and SEO improvements, resulting in increased organic traffic and user engagement.
• Launched and optimized high-performing PPC campaigns using A/B testing, conversion tracking, and AI tools — significantly improving ROI and lowering cost per lead.
• Oversaw the management and optimization of HubSpot and Salesforce to ensure accurate data flow, smart segmentation, and effective campaign execution across the funnel.
• Presented strategic marketing plans and performance dashboards to client stakeholders and internal leadership, ensuring transparency and alignment.
• Developed quarterly marketing roadmaps and oversaw budget allocation across digital channels, prioritizing high-impact initiatives based on data insights.
• Collaborated cross-functionally with product and sales teams to align go-to-market strategies with evolving customer needs and product innovations.
May 2023 - Feb 2024
Senior Marketing Account Manager
Bay Leaf Digital
Remote
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Oversaw project management across client engagements, ensuring marketing plans were executed on time and on strategy.
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Executed and optimized multi-channel campaigns for SaaS clients, including email, SEO, paid search, and social.
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Built and launched paid search and LinkedIn ad campaigns, optimizing for cost-per-lead and lead quality.
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Designed and implemented email nurture sequences, workflows, and automation in HubSpot.
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Created short-form content for landing pages, social media, and ad campaigns.
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Directed website refresh projects and CRO experiments that improved conversion rates and reduced bounce rates.
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Delivered performance reporting using Google Analytics, HubSpot, and custom dashboards to guide client strategy.
Apr 2022 – May 2023
Marketing Account Manager
Bay Leaf Digital
Remote
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Coordinated with clients and internal team members to execute marketing strategies effectively and on deadline.
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Managed 5+ B2B SaaS client accounts as the day-to-day strategic lead across marketing channels.
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Designed and scheduled monthly newsletters and social media calendars (copy and graphics) using HubSpot and Hootsuite.
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Built and launched PPC campaigns across Google Ads and Meta.
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Created blogs and landing pages in WordPress, Wix, and HubSpot, maintaining SEO and brand consistency.
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Supported early-stage campaign planning, asset development, and client onboarding.
Jan 2018 – Apr 2022
Product Marketing Manager
OVC
Remote | Medellín, Colombia
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Led product marketing for a portfolio of business and workspace solutions, owning go-to-market strategy, messaging, pricing, and campaign execution.
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Conducted market and competitive research to define customer personas, sharpen product positioning, and guide service packaging decisions.
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Developed messaging hierarchy and value propositions across channels, aligning sales, website, and marketing content to improve acquisition.
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Partnered with sales and product teams to create marketing collateral, sales enablement tools, and launch kits supporting new offerings.
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Managed in-person expos and digital campaigns to expand brand presence in Colombia and LATAM, driving increased lead generation.
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Oversaw customer journey mapping and lifecycle communications strategy, contributing to higher retention and customer satisfaction.
Aug 2020 - Apr 2022
Relationship Banker
Bank of America
Boston, MA / Miami, FL
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Delivered personalized financial guidance based on deep customer insights.
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Boosted client satisfaction (avg. 4.8/5.0) by establishing strong rapport and consultative sales strategies.
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Consistently exceeded sales and service goals by identifying cross-sell opportunities across banking, credit, and investment products.
Education
MBA + MS in Finance (Dual Degree)
Suffolk University
Boston, MA | Sep 2019 - May 2021
Marketing Concentration, GPA: 3.91/4.00
BS in Product Design Engineering
EAFIT University
Medellín, Colombia | Jan 2014 - Jun 2019
Marketing Emphasis, GPA: 3.74/4.00
What I Bring to the Table
The strategy, platforms, and skills I use to turn growth goals into results.
Growth Strategy & Positioning
From messaging to demand gen, I build full-funnel strategies that drive pipeline and product adoption.
Full-Funnel Campaign Planning · Go-to-Market Strategy · Demand Generation · Product Positioning · Customer Acquisition · Retention Marketing · ABM · Lead Nurturing · Marketing Automation · Marketing-Sales Alignment · Competitive Messaging · Sales Enablement Assets
Performance & Optimization
I analyze, test, and refine campaigns to improve conversions and scale efficiently.
Marketing Analytics · Funnel Optimization · A/B Testing · KPI Reporting · CRO · Performance Dashboards · Heatmap & Session Recording Analysis · Conversion Tracking
Tools & Platforms
Here’s what’s in my day-to-day stack. I adapt quickly to new tech and know how to get the most out of every tool.
HubSpot · Salesforce · Google Ads · Meta Ads · LinkedIn Campaign Manager · GA4 · SEMrush · WordPress · Wix · Canva · ClickUp · Airtable · Mouseflow · Unbounce · Adobe · Slack · Asana · Qualtrics
Team Leadership & Execution
I collaborate across teams, lead projects, and turn plans into scalable systems.
Cross-Functional Leadership · Project Management · Agile Methodologies · Client Communication
Core Strengths
Strategy, creativity, and structure — the strengths I use to move ideas into action.
Creative Problem Solver · Strategic Thinker · Fast Learner · Highly Organized · Data-Informed · Results-Oriented
Languages: Spanish (Native) · English (Fluent)
Certifications & Credentials
Industry-recognized certifications that validate my skills in digital strategy, advertising, and marketing platforms.
