Work I’m Proud Of

Every project below represents a challenge I solved, a strategy I built, or a goal I helped crush. I love turning complex problems into smart solutions — and these case studies are just a sample of what I bring to the table.

Full-Funnel Marketing Strategy Overhaul

Growth Strategy Lead

Challenge: A B2B SaaS company in the tax resolution space was experiencing stalled growth and a drop in demo requests.

Solution: Revamped their digital strategy by launching paid campaigns on Google and Facebook, implementing targeted nurture sequences, and optimizing landing pages. Increased organic presence through a consistent social media calendar and monthly newsletter strategy.

Results:

25% YOY growth in customers
26% YOY growth in SQLs
95% Increase in demo requests on Facebook

Rebranding & Go-to-Market Strategy

Product Marketing Lead

Challenge: A B2B provider offering virtual offices, coworking, and other business services lacked brand awareness, had an unclear value proposition, and struggled to gain traction with its existing product positioning.

Solution: Led market and competitor research to reposition the brand with a compelling narrative. Developed a new value proposition, messaging strategy, and full go-to-market plan. Planned and executed a paid social campaign to support the relaunch and drive awareness.

Results:

60% increase in organic traffic within 90 days
200+ inbound leads within 3 months
3x boost in social engagement through paid and organic strategy

UX-Led Website Redesign & SEO Optimization

Website Strategy & Growth Lead

Challenge: The website for a B2B catering software platform felt outdated, lacked a clear user flow, and didn’t communicate the product’s value. It struggled to convert visitors, didn’t address key user pain points, and had poor SEO structure limiting its organic visibility.

Solution: Conducted a full audit of UX, content, and SEO performance. Reworked the site architecture to better align with user intent, rewrote copy with a value-driven and conversion-first focus, and collaborated with design/dev to implement a modern, mobile-friendly experience optimized for both discovery and demos.

Results:

3× more conversions from key landing pages
-33% bounce rate
+42% in organic traffic from reoptimized pages

Need someone who can turn strategy into measurable growth?

I’d love to talk about how I can help move your business forward.

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